Considering the great plans for the coffee shop, this author utilizes the company’s background information and employs marketing models, theories, and competes to propose and develop a three year marketing plan for Costa coffee.

Considering the great plans for the coffee shop, this author utilizes the company’s background information and employs marketing models, theories, and competes to propose and develop a three year marketing plan for Costa coffee. The plan will include market segmentation, targeting and positioning alongside its growth opportunities, and also explore marketing and promotion strategies.

The plan focuses on the following elements:

  1. Mission statement
  2. Product service
  3. Target market
  4. Market segmentation
  5. Competition
  6. Marketing mix
  7. Pricing structure
  8. Promotion mix
  9. Sales forecasting
  10. Market attractiveness
  11. Business strength
  12. Strategic plan

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