Posted: April 26th, 2017

Considering the great plans for the coffee shop, this author utilizes the company’s background information and employs marketing models, theories, and competes to propose and develop a three year marketing plan for Costa coffee.

Considering the great plans for the coffee shop, this author utilizes the company’s background information and employs marketing models, theories, and competes to propose and develop a three year marketing plan for Costa coffee. The plan will include market segmentation, targeting and positioning alongside its growth opportunities, and also explore marketing and promotion strategies.

The plan focuses on the following elements:

  1. Mission statement
  2. Product service
  3. Target market
  4. Market segmentation
  5. Competition
  6. Marketing mix
  7. Pricing structure
  8. Promotion mix
  9. Sales forecasting
  10. Market attractiveness
  11. Business strength
  12. Strategic plan

2802 Words

15 Sources

Expert paper writers are just a few clicks away

Place an order in 3 easy steps. Takes less than 5 mins.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Live Chat+1-631-333-0101EmailWhatsApp